In the fast-paced world of digital banking, expansion across continents often begins with ambitious plans and dreams of tapping into new markets. These fintech pioneers aim to revolutionize banking experiences globally, bringing innovative solutions to diverse customer bases. Not just digital banks are expanding to other others and continents, recently Spain’s BBVA announced plans to roll out a new digital bank in Germany in a bid to boost customer numbers, Starling expanded to Australia and Europe through its proprietary platform Engine. While expansion is a trend, retrieving and exiting from expansion has also set trend in FinTech and digital banking sector. The journey of international expansion is fraught with unforeseen challenges, leading some digital banks to retreat despite their initial enthusiasm.
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